Dynastea a high-tea catering and crockery hire service operating from Aldinga Beach, South Australia. It offers creating a unique special event atmosphere with it vintage cutlery, crockery, decorations, props and much more.
From the begging I have been involved with the business on multiple levels. Starting from general guidance on business and trademark registration to business assets creation. Let me briefly cover all the steps:
com.audomain name, for which it is required to have an active Australian Business Number (ABN). Once ABN and trademark got registered, I have purchased a domain with VentraIP.
And, then, the branding process begun. We went through many different ideas and iterations before finally settling on one. I have started with exploring the possible symbol which would represent one of the services company offers - crockery hire - hence the reference to the cup. Further on based on the stakeholder feedback I have tried to incorporate floral motifs and as well as the countor of a doily. To provide options I have moved away from creating symbols to concentrating more on the words - wordmarks or lettermarks.
Combining a wordmark, doily contour and playful polka dots did the trick, and client approved the concept.
Once the branding was done, I have ordered business cards from Moo Print - 400gsm soft touch paper.
As I was waiting for the business cards to arrive I have started working on the website. My platform of choice was Webflow and even though I have not had any prior experience with it, but I have heard many good reviews, I decided to give it a try. The main reasoning behind this choice was the fact that Webflow handles both CMS, hosting and advanced visual editor, what should allow the business owner easily make changes to the website content. The live version of website is available here.
alttag content addition for every image on the website
Once all the possible organic search settings were done I have moved to paid search results:
This business is at its early stage, but it certainly has a good starting point in terms of present visual assets and online presence. In the future the business will either be gaining or loosing traction, and only by analysing both of the results it will be possible to change the directrion, visual assets or another factors.